Do you remember when marketing used to like radio jingles and giant billboards all over the main roads?
The marketing world has evolved so much in today’s retail era. The marketing regime of businesses of all sizes reaches beyond traditional marketing. A not-so-new kind of massive marketing called digital marketing over the internet enables your business to survive among its competitors. The role of digital marketing agencies is commendable in ensuring huge ROIs. Digital agencies from all over the world or Michigan’s best marketing agency will deliver bespoke marketing strategies for your business.
The goal behind marketing is to remain the same in traditional and digital marketing. However, the way to carry forward these two distinct marketing styles is way too different from one another.
What’s traditional marketing?
One of the oldest yet not obsolete marketing types that aren’t present online. The modes of traditional marketing are newspapers, billboards, and mail. This marketing possesses the easy technique of targeting the audience in real-time. Traditional marketing is the well-researched marketing method. Still, businesses want to keep this marketing because it’s tried, tested and true. All of us, in our routine, encounter traditional marketing, like reading an ad in a newspaper or getting a call on the landline from an insurance company representative.
Traditional marketing is commendable in reaching a local audience. Physical marketing repeatedly comes to notice. Whether you pay attention or not, it will leave a mark on the mind because physical means of marketing are kept there for a longer time.
What is digital marketing?
Contrary to traditional marketing, digital marketing is everything you see over the internet. It includes paid social media marketing, email marketing, and PPC advertising. Digital marketing has a broader audience reach and is amazingly popular due to its adaptable nature.
Influencer’s Instagram review stories, promoted tweets, and DIY videos are all examples of how massive this medium could be. With so many evolutions, the way we do business or marketing is also evolved. Digital marketing is wild in reaching a global audience.
People now tend to shop online. From groceries to furniture, clothes to home, it’s become a routine to purchase everything online. Most people search everything on GOOGLE, whether they peek for a vacation spot or a dentist to a furniture sale in town, is there on the internet.
To know why digital marketing triumphs over traditional marketing, we’ll discuss the distinct advantages of digital marketing.
Notably, the tremendous difference between traditional and digital marketing is keeping track of the consumer’s engagement. Unlike conventional marketing, evaluation of audience engagement over a specific type of advertising is possible. This unique feature of digital marketing makes a business clear about which advertising medium or channel is worth investing in, in the future.
If you want to place a billboard on a busy road, it will cost you thousands of bucks. Or, if you are cash-strapped and put the billboard on a less crowded street, it will go in vain. On the contrary, digital marketing platforms remain the same for everyone. Although, every business can spend more to increase the audience reach.
Digital marketing run following a fool-proof strategy. That strategy controls costs by using different techniques of SEO or social media platforms.
The other dynamic of digital marketing is its potential to reach a wider audience, which the traditional market can’t compete. Targeting a larger pool of people costs you a lot in conventional marketing. Since the options are limited and the cost is high, wider reach in traditional marketing is impossible. However, the scenario would be different if you afford to publish an ad in THE NEW YORK TIMES, which everyone can’t afford.
Digital marketing leverages businesses to plan their reach and spend on their desired target audience. With so many options other than google ads, digital marketing efficiently targets a broader range of consumers on less budget.
As discussed earlier, the ability to reach a massive portion of the audience in real-time is what traditional marketing can’t compete with over digital marketing. In digital marketing, the possibility of people that seem the best fit for your prospective customers is arguably the distinct advantage of digital marketing. Digital marketing offers outstanding services to engage or retain the prospect. Moreover, showing the results of your running campaigns in terms of how many people are currently visiting your website and how many leads you get from particular advertising is seemingly infinite.
Flexibility and Measurement
Traditional marketing is limited in terms of flexibility and measurement. In traditional marketing, how it would reveal that customers at your store came after listening to the radio ad. And who will count how many people see the billboard flaunt on the roadside?
With digital marketing evaluation, your marketing strategies are much more effortless and genuine. With more advanced analytical tools monitoring the performance of a particular marketing campaign is becoming hassle-free.
Flexibility is an essential component of digital marketing. By revealing the engagement rate of customers over different channels or types of advertising, digital marketing can easily alter its strategy accordingly.
Digital marketing vs. traditional marketing. What’s the difference?
The key differences between digital marketing and traditional marketing are:
- Digital marketing use all online platforms, including Facebook, Instagram, Pinterest, Youtube, and Indeed and the options are endless. While the traditional market has limited mediums ranging from print media to conventional.
- Digital marketing is old school but still functional and plays its role. However, today everyone loves to be tech-savvy.
- No one can deny the impact of tv commercials. Encountering the same ad repeated every now and then left lasting effects on the memory. It is the rationale we can still recall the jingles of children’s candy we used to hear all our childhood. TV commercials subconsciously attach customers to the brand.
In the same context, digital marketing hits the audience in the way they want to hear from a brand.
- Traditional marketing can be pricy, while digital marketing is well known for its cost-effectiveness ability.
- Traditional market is rigid. It is not open to adapting to changes. Changes in an already printed ad copy are not possible. If anyhow you do so, all the money involved in printing those ad copies is wasted. Contrary to this, digital marketing is flexible enough to change the marketing strategy per the need.
- Businesses adopting traditional marketing approaches have control over time. Whether it is an ad published in a newspaper or a TV commercial aired, once a promotion run, they can’t update it. While this is not a big problem in digital marketing, a business can edit the latest running posts and campaigns on social media platforms.
The debate on digital marketing vs. traditional marketing is never-ending. It ultimately narrows down to whichever mode of marketing proves practicable for your business. The ideal approach is to blend your digital marketing strategies with the traditional ones to tailor-make a bespoke marketing strategy that promises high ROI. The key to a tremendous marketing strategy is to preserve a balance between traditional and digital marketing.