Do you know that more than 15% of the world’s population speaks the English language? This does not mean that you should translate your app into English language only. You can have apps in the English language only for English-speaking countries in Europe but what about the countries of other regions? If you want your app to be used globally then you must go for app translation services.
Why go for App Translation Services?
The report by Mozilla and Caribou Digital suggested that language is more important in the digital world than geography. According to them, the apps developed in Spain are more papular in America than in Europe. The large Hispanic community that speaks Spanish resides in America. They will use the apps if they are translated into Spanish language. It has been observed that people are unable to use many apps because they are only available in the English language. The solution to this problem is that you should translate the app into multiple languages. In this way, people from different parts of the world can use the app easily.
Apps can be More Popular in Native Language
At present, many companies have developed apps that are integrated with their websites. The benefit of these apps is that people can check the websites on their mobiles and can shop online. Similarly, many banks have made apps that have made the life of people very easy. They do not have to go to banks to make payments. They can make transactions online. This can become possible because of professional translation services.
Common Sense Advisory reported that 72.1% of consumers spend time on a website that is in their native language. Moreover, 72.4% of consumers buy products if the information is provided to them in their native language. The same thing goes for apps. If you translate the apps into the language that users understand then your apps can be used globally without any language barrier and ROI on apps can be high.
Translation of the App Increases its Value
If you are using an app in the English language then your app is valuable in English-speaking countries only. You must be happy with the reach of the app but if you translate it into multiple languages then you can use it with global reach. We all use different apps on our mobile phones. If these apps are available in different languages, more people can use them without any hassle. The important thing to note is that only translation of the app can not help you in tapping the market. Instead, you have to do marketing research to know the market dynamics and opt for localization.
We can see exponential growth in technology. Apps are a very important part of the digital world. If you go for internationalization then your app can do wonders in technology.
Use Different Keywords
When we use an app in a specific language then we use keywords specific to that language. Moreover, if you have an app translated into a single language then people search for your app with a single keyword and won’t be able to search your app. This is because they are not using keywords instead they are using the native language to search. Therefore, you can use different keywords in different languages for digital users. This will help people to find the app of their choice for which they are looking for. If they are looking for an app for video games then apart from app translation, video game translation is also very important.
Translation is Must
After developing an app, there is a probability that you think translation is an extra cost. However, if you don’t spend money on translation then the app cannot be used by people that speak different languages. Thus all your effort in developing the app can go in vain. People can not open the bank app because of the language. In different countries currencies are also different. Therefore banks can grow and flourish in the finance sector if they invest in translation.
Get Customer Feedback
App developers need to get feedback from customers so that they can come up with an improved version of the app. If apps are not easy to navigate and get stuck several times due to any reason then customer feedback can help developers to get upgrade the version of the app and make them more user-friendly.
In this era of digitalization, technology is making changes rapidly. Therefore apps need to be updated from time to time. Moreover, if customers find the software of the app convenient to use then they don’t go for other apps. They recommend your app to their friends and family which increases the revenue of the app.
Wrapping Up
The emergence of different apps in the world has eased the life of people. People do not have to go out every time for different services like shopping, bill payments, taking doctor’s appointments,s and many more. To use all these facilities, the app should be translated into the customer’s native language and they should be easy to navigate.
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