Today, guest blogging is a great opportunity to promote your resource with no investment. However, only some guest posts allow you to publish advanced blogs. That’s why it’s worth knowing how to write and choose a guest blogging resource to get growth and traffic from it.
What is guest blogging?
Guest blogging is writing articles or posts for third-party websites and blogs. As a rule, such articles mention a link to their resource. For the most part, this is the main point of guest blogging.
Thanks to guest posts, you can promote your brand, promote yourself and generate good traffic. This is a great option for developing blogs and websites. And given that there are very few free ways to promote today, guest blogging is a real chance to get a link to your resource on an advanced site.
Guest blogging is very attractive in terms of promoting your resource:
- without attachments, you get a link to your website or blog;
- there is an opportunity to “light up” on a promoted and visited site;
- you can unobtrusively advertise yourself, carry out the so-called branding;
- by mentioning the link, guest posting will help you increase traffic and bring in new visitors.
The benefits of guest blogging for the owner of the resource where you will publish your posts:
- guest posts are a great opportunity to increase the activity of your blog;
- guest blogging fills your resource with content while you, for your part, do not waste time or energy on writing it;
- in case of a successful guest article, new users will also come to you, thus increasing traffic and improving the resource;
- guest blogging is new acquaintances so that you can publish your articles with them in the future, something like mutual PR.
How to choose a site for guest blogging?
Finding a site for guest blogging should be taken seriously. Think for yourself: you spent a lot of time and effort writing an article, published it in the first blog you came across, and in the end, you didn’t get anything, not a single visitor. That is why the content must be of high quality and the resource for its placement. So here are a few tips for choosing a guest blogging site.
Search engine
The simplest, elementary option. All you need to do is type keywords into the search bar. For starters, you can start with “I will publish a high DA guest post,” “I will post a guest article,” and stuff like that. To narrow down the list of possible resources, you can add keywords related to the topic you are writing your content on. When a page for guest blogging is formed, the subject is indicated there. That is why keywords will help you find the site that suits you.
Forum
Some forums also have the option to post guest articles. By the way, sometimes the forums come across resources that need to be displayed in the search. The site owner has a small number of places for guest blogging.
Contacting resource authors directly
In the case of the other two methods listed above for finding a site, you will also need to establish contact with the author, but this is different. Here you find your favorite blogs, sites, and other resources and try to negotiate with their “owners” about guest blogging, even if there is no mention of such an offer. That is, you offer a kind of mutual PR until someone responds.
First, use the first two options, and look for sites and blogs that offer services for providing a platform for guest blogging. So you can promote wellness and make your brand more recognizable. Then you can already cooperate with those resources that do not mention the placement of guest posts. Once you become more recognizable, it will be much easier for other authors to make contact and agree to collaborate since this will also be a kind of PR for them.
The optimal number of guest posts
If you find a worthwhile resource with good activity and decent traffic, you can write as much as possible. Remember your own space. For guest blogging to work and bring results, your website or blog must be regularly updated with content.
It is better to form a small list of at least 3-5 large resources and periodically publish your articles there. At least 1 post per month. Regularly look for new sites, be active there, and remember about proven old blogs. Publish there more often if you see that your posts are well received by the audience on other people’s resources
What to look for when choosing a site for guest blogging?
Attendance
Pay attention to attendance. If it is zero or extremely low on the resource, then such a platform will not bring you anything. Remember that guest blogging is self-promotion. Why waste your time and energy on advertising that will not give the desired results?
Filters
Make sure there are no filters on the site. They can prevent your article from appearing in the search and taking its rightful place there. But it directly depends on whether visitors come to your resource.
Popularity of the author
The author of the blog in which you plan to appear should be at least a little known and popular; then, you can get promoted faster and more efficiently. Well, one more nuance. Choosing a little-known forum or site as a guest blogging site, you run the risk of scammers who can take your article, remove the link and assign authorship to themselves. With sites as inexperienced as you, it is better to carry out mutual PR by posting each other’s articles on your resources.
Regularity of posting
If the resource you landed on is regularly updated with new content, then this is what you need. It’s okay if your post is soon lost in new articles. The main thing is that the site is actively developing; there is likely good activity there, which means that you will have a good time in this regard.
Quality content
Evaluate your view of the content that is published on the site. The presence of blunders, monotonous style, and irrelevant topics will not bring you traffic. Look for something that catches you from the first word that will be interesting to read. Only in such a resource is it worth leaving your articles.
Guest posting requirements
Writing articles for guest blogging is even more difficult than writing for your own. After all, here, your task is to interest someone else’s audience, perhaps even one that is used to a completely different topic. That is why it is worth paying special attention to the grammar, the relevance of the chosen topic, the style, and the graphic additions. Everything plays a special role here, so the main requirements are point by point.
Volume
There are no specific limits and restrictions. Remember that with a guest post, you advertise yourself and promote your brand, which means you must fully disclose the topic you have chosen. Your task is to show your awareness and competence to a foreign audience and attract some part to yourself.
In general, 8000-12000 characters will be enough. But, if you feel that you are already sucking information out of your finger or, on the contrary, you can say more than these characters, adjust your article in terms of volume as you see fit.
Design
Always remember the structure, and remember paragraphs and sequential presentation. Do not jump from thought to thought; if possible, supplement the material with graphic elements. Photos and videos will greatly attract attention and dilute the canvas of text.
Link space
Consult with the blog author or site where you post the post and where to place a link to your resource. Doing this at the beginning or the end of the article is recommended. But in general, it doesn’t matter. It is only desirable that the link has a different location on different sites.
SEO-optimization of the article
Try to work with keywords. If you correctly select and arrange them, you will be able to attract an audience not only from the resource that agreed to publish you but also from the search.
As you can see, guest blogging is relatively easy. Just create content the same way as yourself, but more scrupulously and carefully considering all the details. At first, this is a long and tedious process. But as soon as you notice an influx of traffic, working with guest blogging will become more pleasant and entertaining.
