Today, in a highly advancing world, business trends are rapidly shifting from one to another. So, different sorts of applications are being launched and available to people. Surprisingly, all of them are utilized by people across the globe. But, as of now, super apps are on an intense roll by smartphone users.
The report of 2022 says that around 72% of users from all over are keen for utilizing multi-service solutions to satisfy their requirements. Such demands for super apps indicate their rising dominance in the market. The only reason behind such tremendous demands is the numerous players in the multi-service vertical.
It includes Gojek, Rappi, Hugo, Careem, etc. But Gojek achieved a commendable rise in the market, such that there were 29.2 million MAUs reported in 2019, as per the sources of 2023. So, many entrepreneurs are willing to get their Gojek like platform developed by IT firms to uplift their ventures significantly.
But, due to which particular business model in Gojek clone you can enhance your enterprise capabilities to a great extent? Here are some parts of business strategy and future evolutions that can be made in Gojek like solution mentioned.
Business Model Followed in an App Like Gojek
The business strategy of Gojek similar platform consists of 3 stakeholders – customers, providers, and vendors. But, here, the consumer segments of the business model followed in a solution like Gojek are discussed below:
Customer Segments:
They are classified based on the specific categories of users. Here, there are two subsections in the consumer segments of a platform like Gojek: Customers and Service Providers.
Consumers:
Tech-Oriented Individuals: The people who are aware of the latest innovations made in the applications launched nowadays are likely to be the users of your Gojek like multi-service platform. They very well know to utilize the trending and new features embedded to fulfill their requirements.
Users Who Need Speedy Services: Now, there are also individuals who require the services booked from a platform to be delivered at their doorsteps within a minimal time. So, users of such type can use an application like Gojek to meet their needs efficiently.
People Not Having Own Vehicle: The customers who don’t possess their own vehicle are likely the ones to utilize your Gojek similar multi-service solution. They can reach their desired destination in minimal time by accessing the ride-hailing facility integrated into an app and also seek numerous services at their places to avoid visiting the local stores.
Service Providers:
Users Who Want Adjustable Working Duration: There are numerous users in town who are willing to work during their non-scheduled hours. So, such individuals can soon join a squad of providers to deliver specific services by setting their availability on/off.
People Owning Vehicles: The users who are willing to work in their free time and possess a bike/car can register themselves in your Gojek similar solution as service providers. Hence, you can raise the employment scopes for people in town and also deliver services to customers.
Persons Willing To Earn an Extra Income: People across the town who want additional earnings can register as service providers in Gojek similar multi-service application. Once they are enrolled, they can start generating additional income by accomplishing the service requests received.
Hence, as an entrepreneur, you will receive a readymade Gojek like app built which concentrates on the above-mentioned customer segments. So, you might have received an idea about the specific targeted audience of a solution. Now, how the future of your conventional business can be enlightened through a Gojek similar multi-service platform is mentioned in the next section.
Also Read: In Simple Steps, Build your Mobile Apps
How Does a Gojek Similar App Brighten the Future of Traditional Enterprises?
Today, constant technological advancements are made in applications, especially the utilization of AI and ML(Machine Learning) elements has been bolstered terribly. The usage of AI(Artificial Intelligence) has been incremented in such a manner that its implementation expanded to 270% among ventures in the past few years, according to a 2019 report. So you can also follow the trend of serving solution similar to Gojek with AI and ML-equipped features helping to accomplish several tasks stated below. You can likely open the wider profitability scopes of your venture.
Better Customer Serviceability
You can solve numerous issues of your customers responding to the different questions raised from them in consumer support by gearing your Gojek like multi-service solution with chatbots. You just require to set several responses to fire for particular queries from consumers if received. It can significantly reduce your task of answering each message, the need for hiring customer care executives, along with increasing the serviceability for consumers.
Improvised Data Storage
It doesn’t matter the quantity of user base in a solution, as an entrepreneur, you can cut the issue of managing the storage for saving customers’ data by enabling it with cloud storage. As an admin, you can store the information of users automatically in the cloud without occupying the storage of your device. Thus, by implementing cloud storage in Gojek similar platform, you can reduce the stress on your machine and can assist the system in executing the solution fluently. It will also help in improving the overall performance of an application.
Enhanced Marketing
The marketing of an enterprise can be improved significantly, as it could show suggestions of which type of post on social media can be uploaded by integrating the algorithms of social apps. It will help you know the latest trends, preferences of social users, and a lot more things to upload the content accordingly and fetch more audience from various social platforms for utilizing your Gojek similar solution to satisfy their purposes.
Bottom Line:
Thus, you must be inspired by witnessing the rise of an Indonesian giant and willing to create a Gojek similar app for your venture. Then here is the business strategy that comes implemented in Gojek clone along with the latest tech stuff that can be embedded inside mentioned. It will assist in brightening the future of conventional enterprises considerably in various aspects.
